If you are reading this blog, you know that one can earn money with alexa skills and why not, as people earn with websites and mobile apps. Alexa skills have a more natural interface as compared to those and here the way to earn is a little bit different.
Now-a-days voice technology is booming in the industry. According to statista, it is stated that the global voice recognition market size was assumed to grow from 10.7 billion U.S dollars in 2020 to 27.16 billion U.S dollars by 2026.
It changes the way people communicate with each other and with machines all over the world. Also customers are showing love for voice-controlled devices, so involvement of voice control in the technology increases. It results in increased sales of smart speakers at rapid growth.
Amazon launches Alexa that makes humans effortless by using different Alexa skills. Even to do small chores, people use voice to interact with technologies i.e to play games, to turn off lights, making Alexa an essential part of daily life.
Alexa developers are working hard to make alexa smarter than ever. And Amazon helps developers to develop, distribute, market and to earn money with Alexa SKills.
1. Learn how In-Skill purchase influence Alexa Skills
The in-skill product management allows developers to create, manage and list in-skill products in their skills. It allows them to sell other things called premium content within the skill. The in-skill purchase is similar to in-app purchase in mobile apps.
To build digital content to your skill
In in-skill purchase, first you have to think about what you want to build and what portion of that will you offer customers as a free or paid. As the free portion is the perfect opportunity to grab the customers attention and make them think about why they should buy your content.
For example, if you are interested in Ayurveda, you can create a skill about ayurveda that gives customers interesting facts, knowledge and tips about ayurveda. You choose to make interesting facts as a free and making tips, knowledge as a paid by using in-skill purchase by allowing monthly subscription.
Your free content should be engaging and innovative that makes customers return back to your content. Once users get a great free experience, you can try to suggest a premium version of skill.
These are the ways developers can make revenue through In-Skill Purchase by selling digital content with Alexa skills.
A. One time purchase:
This type of purchase includes content that does not expire and having full access to its customer; once they purchase it.
This is the best way to make revenue for the developers. It allows customers to access premium content for a limited period of time. After that, it charged customers for a regular period of time until they canceled their subscription.
Generally, a subscription is for a month or a year. You have to make your content so engaging and habit-forming that, after trying for a free trial period, customers see benefits for the premium content. And they are forced to make payments by themselves. This makes unlocking other premium features.
In this, one can sell, purchase, use and again be able to purchase things like coins, hints etc that can be used in Alexa Skills. If you are playing a game, after a free trial, you can buy and use a hint that makes it easy to play the game.
By deciding which in-skill product is more relevant to your skill, you can price it by offering incremental value to your customers.
2. Learn how Amazon pay influence Alexa Skills
As Alexa is becoming smarter, developers are also working hard to innovate its capabilities every day. With the growth of skills, more brands can use its service benefits. One of the most important capabilities added to Alexa is Monetisation.
Apart from in-skills purchase, brands and merchants now sell their real- world goods and services directly through Voice.
Amazon introduces Alexa to minimize the workload of people. Taking a page and pen in hand to make a list for shopping is somewhat a difficult task, now-a-days. Alexa allows users to make a list for their shopping, enabling easy re-orders, make order changes, or provide delivery notifications.
Also it provides opportunities to make a unique and seamless transaction to its customers. Alexa makes it easy for its customer to complete their purchase within the skill without having to re-enter their payment details. Amazon Pay is easy to use for those who have purchased anything from Amazon before.
It allows the sale of physical items such as clothing, food items, electronics, event tickets, flower delivery, hotel and train reservation and many more.
3. Learn how developer Rewards program influence Alexa Skills
Apart from in-skills purchase and Amazon pay, Alexa Skill rewards programs are the best way to earn money through Alexa skills. The Reward is given to the developers who are making the most popular voice skills eligible for the program.
So the making of Alexa Skill is such that there should be earning through that skill as if the skill is helpful, engaging and influencing, it will have potential to bring back its customers. Also users will share their skills with others.
About Alexa skills Rewards:
The Amazon Alexa team constantly monitors customer engagement for the skill every month. It keeps watch on factors such as new customers, returning customers, sessions, customer rating and review. The factors such as improvement and availability of skill all over the world, updating skill with the fresh content, may also affect the performance of the skill.
Developers are also looking for their competitor's skill for the improvement in their skill by making comparisons. Based on the above factors, reward will be given to the top performing skill. If your Alexa Skills qualifies, then the Alexa team will send you an email including your payment as a reward.
Currently the Reward program is available for UK, US, Japan, Germany, India, Canada and many more countries are going to be added soon.
Moreover there are no fees for creating an account on console and publishing Alexa skills unlike mobile app stores. And there is not much hassle of server and cloud in start as there is a free tier available from AWS, If we directly do Alexa hosted skills from the console it comes under free tier.
In this digital era, as the voice technology is tremendously increasing, the economy and ecosystem for Amazon Alexa is also growing fast. Amazon is trying to increase its customer base by providing an engaging consumer experience. The platform is in need of generating new Alexa ideas, innovating and extending Alexa capabilities at a rapid pace.
Introducing new capabilities make it easy for the developers and users as developers are able to earn money in many ways, as we have seen above also making users life easy by the use of voice. Making money with Alexa is one of the emerging capabilities of Alexa Skill and hence Alexa Skill developers can expect bright time ahead with Alexa.
We at Optimum technical labs llp, have expertise in developing Alexa skills to make our customers' lives easy. We have developed many Alexa Skills that benefit you. If you are going to build an Alexa skill and are facing any problem, then contact our Alexa Skills Developers without any hesitation. Or also you can hire our Alexa skill developer.