What is the Meaning of Push Notification in Android Apps?
Who doesn't want to stay updated in today's digital days? If you have done shopping from any online store and if the store has an app, then the app will send you a message that will popup on the user's mobile; even if they are not online.
These messages have more benefits in the mobile marketing as they want users to alert upon new upcomings, breaking news updates, delivery of the products and about any special offer,coupon,sports score. What are these messages called ?
These messages are called Push Notifications.
Users now-a-days are busy individuals who are not aware of what's going on in the market. So Push Notifications is the perfect way to be in contact with the market. Pushes are supported by Mobile Platforms Android, iOS.
Among the customer communication methods i.e E-mail, Text message, Website, Social Media, Handwritten Notes etc; Push notifications are the smarter way to stay in contact with customers. These notifications go directly to the user's mobile with the guarantee that users will see it.
How Push Notifications improve your App?
81% of Android app users opt-in for Push Notifications as they come from apps installed on Mobile. They help to retain customers, improve user engagements and also boost conversions; resulting in the increase of business. So many mobile applications are using push notifications now-a-days.
To receive perfect Push Notification, one must have an app installed in Mobile and opt-in to the notifications.
Now let us take a brief look at importance of Push Notification in Mobile Apps:
1.Notifications help to increase User Retention:
User retention is an important factor for any business success. If you are a Mobile app developer and you develop an app, your app success totally depends on how many users downloaded and installed an app? How does your app perform? What is the feedback of customers about the app?
These critical factors are important for identifying the number of users who later return to your app. There are more chances that users will not return to your app if it is not useful to them. But the Push Notifications are an effective way to re-engage your customer.
Push Notification can be set according to the user's behavior.
2.Push Notification help to Engage More Users
As you are in a way to increase User retention and near to success, you also need to look at App Engagement. Your approach should be like that you need to make a strong push notification strategy to increase App Engagement.
You need to create highly curated content like email according to the user's choice so that users can be directly engaged with it. Also you can work on a Push Notification Campaign that will drive user attention towards brand awareness.
Engage your customer with signing for subscription or starting a free trial.
3.Push Notification help to bring back traffic
Any Mobile App Developer wants Push Notifications to bring back their traffic to your website or Mobile App and tries to engage 10-12 users in so many ways. App Developers try to send advanced notifications for the users about trending news in the app. Push Notification providing discounts will encourage customers to purchase products making them engage.
After understanding the benefits of Push Notifications, we move towards in-app notifications (Mobile App Push Notification).
Mobile App Push notifications are generally activated by downloading or an existing application on your device.While handling the device, the unique identifiers are registerd for both the app and the device with operating system push notification service. These ID's are shared with app publishers who then send push notifications. That helps to increase customer engagement.
The mobile push notification delivery is based on mobiles opt-in feature and it is based on users choice; whether user wants notifications or not. When a user opts-ins for messages, the push notification alerts can be seen in three locations on your devices i.e Notification center, Banner and lock screen.
Push Notification opt-ins is a way of messaging that makes users agree to receive push notifications.
You can encourage your users to:
1.Accept Push Notifications
2.Enabled Push Notification
The best practises of in-app notifications
The in-app notifications don't feel like a disturbance if they are helpful to users. Below are some practices through which you can create your strategy before messaging.
1.Greet and educate new users while they use their mobile app for the first time. So that they feel confident.
2.Talking to your users at a specific time, at the right time, you better understand their context to deliver personal and relevant messages. This results in getting a favorable response from the users.
3.Always provide value to your users for having great experiences when users engage with the app.
4.Keep call-to-action simple for better clicks.
What makes Users turn off Push Notifications?
The very first reason to disable notifications is that they are annoying. Sending too much notification in a week will cause people to stop using your app. There should be limitations for sending Push Notifications, oftenly once a week. One can limit this to two or three times in a month to minimize the chances of getting muted .
How Push Notifications can be integrated in an App using Firebase and Onesignal?
For the best Push Notification services, Firebase and Onesignal are the best providers in the market. You can use onesignal to send millions of push notifications and messages to users everyday.
Onesignal helps all kinds of businesses to connect their consumers and generate revenue by providing open API, free accounts, analytic tools, documentation etc.
If you need to develop an application from scratch and requires multiple development features other than notification, Firebase is the best option. Google introduced Firebase cloud messaging that helps you to send push notifications.
Push Notifications are a great way to alert and update users but they are annoying too, as we have seen above. They can be done with caution, to keep the user base strong. This guide will help you to use Push Notification and opt-in messages perfectly as stated above.
By doing this, you can focus on
1.building a better app experience.
2.Making a good business decisions
3.Good communication with your customers
4.Provide value to your end users
We, at optimum technical labs llp, make use of Push Notification with the above given strategy and find them useful and beneficial. Our experts apply them on Android Apps that give your users a good experience. If you are looking to have push notification perfectly in your app, please contact our Native Android Experts, they will help you at any time.
Get in touch with us.